Louis Vuitton

Personalized luxury recommendations.

A Louis Vuitton advisor in the conversation. Describe an occasion or a context and get a short curated selection rather than a catalog dump, with size guidance and customization details on each piece.

What's interesting

• Two flows in one app: gift and occasion based, or contextual intent based such as a trip or a daily commute.
• A curation layer re-ranks and filters the catalog against the conversation, so the user sees a handful of relevant pieces.
• Size guidance and customization options such as hot stamping, engraving and Mon Monogram surface on the product detail view.
• A wishlist is compiled from the conversation, with a CTA to create it on louisvuitton.com.
• The advisor persona and vocabulary are calibrated to the brand guidelines.