Boulanger

Electronics and appliance shopping.

Discover, compare, and shop Boulanger's electronics and home appliances inside the conversation. Products that exist in several variants and offers are grouped into a single result, and the cart carries over to boulanger.com pre-filled.

What's interesting

• Refinement happens in language rather than through filters: cheaper, another brand, better rated each trigger a fresh search.
• Variants such as storage and color are grouped into one product with selectable options instead of duplicate results.
• Each product can carry several offers, new and reconditioned, with the most relevant one surfaced by default.
• When nothing matches, the app relaxes one constraint at a time and tells the user what it widened.
• The cart is built in the conversation, then handed to boulanger.com as a pre-filled deeplink.